Destination Marketing Coursework Example | Topics and Well Written Essays - 3000 words

Destination Marketing - Coursework Example Tourism destination has been defined as â€Å"a geographical region, political jurisdiction, or major attraction, which seeks to provide visitors with a range of satisfying to memorable visitation experiences† (Bornhost, Ricthie and Sheehan, 2010). A tourism destination must also seek to enhance the economic and social well-being of the residents within its boundaries. To be called a tourism destination it must also offer a wide range of activities and experience to the tourists. Kenya can be called a tourism destination as it is an attractive, and one of the most developed tourist destinations in Sub-Saharan Africa (Ayoo, 2007). As of 2007 Kenya had 29 National Parks and 29 National Reserves that together occupy about 7.5% of the country’s total area. Biodiversity ranging from marine parks, mountain, arid and semi-arid parks to ecosystems can be found at these parks. The Equator divides the country into almost two equal halves. The country has several attractions such as natural and cultural attractions such as game viewing, bird-watching, deep-sea fishing and mountain climbing, apart from being free of terrorism (Pennington-Gray et al., 2005). The diversity of physical landscape and scenery provide both beauty and variety to the country (Odunga, 2005). Wildlife and nature-based tourism is the greatest attraction for the tourists visiting Kenya. Tourism in Kenya grew over the years and became an important economic activity. However, the sector has been experiencing decline because it could not segregate mass tourism from eco tourism and sustainable tourism. The focus initially was on mass tourism but then the focus shifted towards attracting a niche segment or the upmarket segment (Odunga, 2005). This affected the image of Kenya as a tourist attraction. With another policy shift the focus was again on both mass tourism and the niche segment. The constant shifting of strategies has led to an adverse image of the destination. Tourism in Kenya is in the decline stage of the Tourism Area Life Cycle as product quality has declined. Effective promotion is needed to restore the image that Kenya as a destination carried. Situational analysis would help recommend a suitable promotional strategy to attract the UK tourists, comprising of a niche segment. 2. Situational Analysis An analysis of the macro environment or the external factors that influence tourism in Kenya would help develop the framework for promotion as well as the marketing objectives. 2.1 Environmental Analysis The country is undergoing political instability and political unrest. One of the major issues is the unequal distribution of resources such as land on which tourism depends. Some hold the view that while tourism consumes large resources the distribution of the revenue remains at the discretion of the central government, which often disregards the social and economic needs of the region (Mayaka and Prasad, 2012). The political situation in the country makes the tourism industry vulnerable to uncertainties and volatility. The tourism sector in Kenya contributes to 11 percent of the GDP but the global financial crisis further affected the political events, which resulted in reduced flow of tourists (Mayaka and Prasad, 2012). Tourism has reduced unemployment while maintaining balance of payments (Pennington-Gray et al., 2005). The recession

Green Design Essay Example for Free

Green Design Essay The notion of a responsible architecture design is something that flourished way back in 1970s. However, green designs during that time were only developed on a domestic or small scale basis (Papanek 4). It is only in the late 1980s that green commercial developments are done as an effect not only of the 1980 economic boom but also of various social, political and design factors (Beaufoy 199). At the present age, the author argues that the attempts of modern architecture to merge new trends in office design and environmental friendly features are primarily commercial in nature and not really fully environmental. Having such premise in mind, the author formulated the research question: Should interior designers encourage clients to go with green design? In order to sufficiently answer this question, the author have provided a comparative analysis of the pros and cons of the green design and then significantly deduce based from the said arguments the writer’s stance weather he will respond to the question on the affirmative or the negative manner. Arguments on the affirmative side claims that: (1) The green design will help reduce the environmental burdens that the present society brings to the aforementioned and also help man conserve energy (Winter 8); and (2) The green design will help to minimize or to an extent prevent sickness that are acquired within a particular building or house. On the other hand, the arguments on the negative side are the following: (1) The green design raises the costs in erecting buildings or houses; (2) The green design is difficult to implement on certain states, depending on the statutory laws governing a particular state. Body The body of the research elaborates on the positive and the downsides of implementing green design. Reducing Environmental Burdens and Energy Conservation The relevance of green buildings on a global level and its effect to the environment and energy conservation is one of the major arguments in terms of promoting green designs. Buildings or houses that are tailored to be such are expected to reduce carbon dioxide and CFC emissions that are brought about by airconditioning (Beaufoy 203). For instance, IBM has been creating buildings that are completely asbestos free and avoids the use of hardwoods unless the latter came from a sustainable source. They are also using low ozone-depleting chemicals and has been controlling the ozone emission of their airconditioning, and even planning in the near future to eliminate aircondition altogether. In some instances, where green buildings use glass on the exterior, such helps to lessen the need for heating, and the small amount of heat that is needed could be gas-fired. Corollary with this, one can also help to reduce the use of light bulbs of fluorescent lights, hence conserving energy (Beaufoy 203). The use of energy efficient devices such as those of modern HVAC devices helps buildings to save operating costs and could even make the former eligible for rebates offered by local energy companies. In addition with this, through designing building facilities that make use of energy through natural ventilation and daylight also reduces operating costs (Meyerson 47). Health Benefits One of the major premises why green buildings are favorable is due to the health benefits that it could bring to people. For instance if a building is designed to draw air at a high level, cooled and the filtered, the air conditioning or water system of the aforementioned could help eliminate the risk of Legionnaires Disease (Beaufoy 203). The Greenpeace building in Islington, London are also geared towards creating a more environmentally sustained building in their inclination to reduce the risks of office illnesses that result due to the chlorofluorocarbon (CFC) emissions of airconditions (Beaufoy 204). Increased Construction and Soft Costs The actual costs of building green architecture are something that is too expensive that a lot of green features can not be really accommodated by most marginalized companies (Johnston 1). As such it is often argued that green buildings are only for wealthy people (Wilson 1). The problem of first costs or the initial expenses that has to be paid prior to building a house is something that is of a growing concern for customers. For instance, the use of uncommon trades and materials could increase costs in addition to LEED commissioning (Syphers et al 8). In addition with this, higher soft costs are also most likely to be incurred in green buildings. The use of additional design analysis, computer modeling, commissioning, product research and lifecycle costs analysis for materials that could be substituted could also paved the way for up-front costs (Syphers et al 8). Legal Considerations Local conditions that are unique to every country and state cold also be one of the problems in terms of attempting to erect green buildings, for some state regulations could pose certain problems on the aforementioned. For instance, the state of California prohibits the use of water-free urinals that could have saved certain buildings a significant amount of water (Syphers et al 6). In relation with this, the use of solar panels that could have help buildings to save electricity, though highly encouraged within various states regulations; also poses some problems as the law requires buildings to locate these panels somewhere that could not be seen on public roads due to the risk of accidents. Also, local building codes have given limitations on the height windmills including its zone restrictions (Syphers et al 7). As generally known, windmills are also one of the most environmentally friendly way of generating electricity. Analysis After presenting the abovementioned arguments of the positive and the downsides of the use of the green design, it is also noteworthy to tell that amidst all of these most basic issues, the author perceived that the advocacy for the adaptation of green buildings is something that is primarily commercial in nature rather than really environmental in focus. Although it could be significantly noted that green buildings indeed helps the environment due to cutting the use of certain machines that could have harmed for instance the ozone layer, it could be implied that the primary motivation of customers is indeed on cost cutting and juxtaposed with that of course is a relatively healthy lifestyle. In this respect, it could be said that although the positive side of green architecture is emphasized most specially its environmental underpinnings, the fact couldn’t be hidden that such an endeavor is not really one hundred percent pro nature as one could see a compromise between capitalism and protecting the environment. It is with this respect that the author remembered that capitalism is indeed a necessary evil. There are a number of human endeavors that will not proceed without its aid, and such includes even the environment. In addition to these issues, the notion of the difficulty of implementing the architectural design of green buildings is something that should also be taken into consideration. The initial construction costs and soft costs could be really expensive; however, experts still argue that the life cycle costs of the building in the long run could be very cost effective (California Integrated Waste Management Board 1). The legal considerations of course are something that is imperative in order to assure order and efficiency to the society. Albeit it should be noted that the process of adopting green design is something that is still in the process of development; hence it is theoretically possible that the future technology could bring about changes that could fully actualize the fullest utility of the program. Conclusion Given the abovementioned factors, the author wishes to answer the research question: â€Å"Should interior designers encourage clients to go with green design? † in the affirmative. It could be seen that although the green design has a number of short comings, it could not be denied that these flaws are only minute in comparison to the overall utility that it could bring to man and to the environment. The short comings of green design could be solved through active collaboration of various stakeholders that are concerned to such like customers, contractors, architects, interior designers, engineers, the government, non government organizations, private corporations and the likes. Literature Cited Beaufoy, Helena. â€Å"Case Study: The Green Office in Britain A Critical Analysis†. Journal of Design History 6,3 (1993) 206. California Integrated Waste Management Board. January 2007. Sustainable (Green) Building: Project Design Cost Issues. 23 October 2007 http://www. ciwmb. ca. gov/GreenBuilding/Design/CostIssues. htm#Primers Johnston, Ritchey. Actual Costs Is Building Green Too Expensive? January 2000. Housing Zone. 23 October 2007 http://www. housingzone. com/topics/nahb/green/nhb00ca029. asp Meyerson, Andrew. â€Å"The Dollars and Cents of Green Construction: Being Environmentally Friendly Brings Financial as Well as Social Benefits†. Journal of Accountancy 199,5 (2005) 47. Papanek, Victor. Design for the Real World: Human Ecology and Social Change. London: Thames Hudson, 1985. Syphers, Geof et al. October 2003 Managing the Cost of Green Buildings K-12 Public Schools Research Laboratories Public Libraries Multi-family Affordable Housing. State of California and Almeda COunty Waste Management Authority. 23 October 2007 http://www. ciwmb. ca. gov/GreenBuilding/Design/ManagingCost. pdf Winter, Metta, â€Å"The Greening of Design: Jack Elliott Believes Interior Designers Can and Should Play a Major Role in Preventing Environmental Degradation, That Sustainability Should Be Central to All Design Decisions†. Human Ecology 30,1 (2002) 8. Wilson, Alex. Building Green on a Budget. May 1999. Building Green. com. 23 October 2007 http://www. buildinggreen. com/auth/article. cfm? fileName=080501a. xmla

Existence of God Debate Philosophy

Existence of God Debate Philosophy The argument on whether God is existent or non-existent is one that has lasted for decades. Some philosophers and theologians have argued on both sides but a solid evidence for or against the existence of God have not been provided. However, several proofs for or against Gods existence have been provided. The paper argues on the basis of the non-existence of God from a philosophical point of view. Theories such as the problem of evil, principle of nature, and the parsimony arguments demonstrate that God does not exist and religion is a just a mere belief created in human minds. Apparently, God is not omnipresent, omnibenevolent, omniscience, or omnipotent. Introduction The idea of God is almost global among societies of the human race, although it has different cultural definitions. The arguments in support of and those against Gods existence have been proposed by several scientists, philosophers, and theologians. In accordance with Murray and Rea (2008) philosophically, the arguments for and against Gods existence involve chiefly the ontology (nature of being) and epistemological (theory of knowledge) sub-disciplines as well as the theory of value because perfection concepts are often connected with notions of God (157). However, the debate on Gods existence has raised quite a number of philosophical issues. The main problematic issue is the existence of both polytheistic and monotheistic perceptions. Some definitions of the existence of God are so non-specific while others are self-contradictory. It is possible to draw the conclusion that all definitions given on God by humans are probably false characterizations of what God accounts for the being of humans on earth and the universe (Everitt 159). Moreover, one can also conclude that the whole idea of any God has no basis since it is not backed by any evidence. Thirdly, it may be suggested that the intellect of humans is probably not sufficient to analyze concepts that are absolutely based on human understanding and beliefs, such as Gods existence as a creator. The key issue here is not whether God exists or not, but whether there is sufficient evidence to support his existence or non-existence (Murray and Rea 157). The religious beliefs of Gods existence are probably out of human emotional need for protection and belonging since there is no reliable evidence to support these arguments. God does not exist. Methodology Books by famous philosophers who have written on the non-existence of God will be used to gather sufficient information on the topic. The Bible will also be used to demonstrate the contradictory nature of God. Discussion According to Oppy and Scott (2010), God is unlimited goodness and therefore if God truly exists then there is no evil (82). However, considering that there is evil in the world, God doesnt exist. This reasoning makes a lot of sense because how could it be possible that God, an infinite goodness be created and as such protects a world full of corruption and imperfections. If God really existed then horrible and terrible things wouldnt occur in the world as they do today. For instance, there would be no starvation like there is in third world countries where thousands of grown ups and innocent children die of hunger every year. In addition, things like destructive wars which result to a lot of human anguish and suffering would not exist. In this context, the Holy Bible which is believed to be Gods absolute word condemns theft, murder, and adultery. In line with Khashaba (2006, it is quite difficult to believe that an all-knowing and powerful being that is infinitely-good created the entire world but is not capable of controlling the things that take place in it. Instead of just condemning them in an ancient book he could probably have abolished all forms of evil (119). Moreover, the same Bible says that God is a heavenly father. If that was the case, then he would have let his children to be good and free from like him hence wiping-out all evil from the face of the earth. According to Murray and Rea (2008), the non-existence of God may be proven by the principle of nature which is measurable, simple, and visible instead of believing in a complex being that can not be measured, perceived or conceived. As a matter of fact, scientific theories have provided explanations for natures existence and hence nature could be used to account for mankinds gradual development. This development has been explained by development of an organism that is single cell to one that is multi-cellular. On the other hand, evolution has explained the intelligence of the current man while the The Big Bang theory has explained the creation of planet earth (Murray and Rea 158). In contrast, those in support of the existence of God argue on the basis of the causation theory. The argument states that one thing causes another and thus there will be no effect if the first cause did not exist. However, the existence of this first cause can not be proven or even determined under any circumstances. For instance, The Big Bang theory existed and that is why it is possible to base earths creation on it. Nevertheless, something else that caused the existence of this theory must have existed initially. In line with Johnson (2006), Philosophical theology writers such as St. Anselm argue that if a person understands that a greater being exists though not able to explain its existence, then it exists in reality (50). Thus, if someone understands that God exists, then he must exist in reality. This argument is absolutely futile if there is no sufficient evidence to support it. The fact that someone understands the existence of God and entirely understands God does not imply that God actually exists. For instance, if one understands in their minds and entirely that ghosts exist, however this is not a guarantee that indeed ghosts exist. Its just like in movies where people entirely understand a character that they are supposed to represent and even practically portray that character. Definitely this does not make the movie character a reality (Oppy and Scott 102). Its often claimed that the biblical God is omnipresent (everywhere at all times, omnipotent (all-powerful), omnibenevolent (unlimitedly good), and omniscient (familiar with everything). From a logical point of view, these concepts are entirely impossible implying that God doesnt exist. The Bible says that nothing is impossible with God yet there are several instances in the same Bible where he was unable to do something. In relation to Murray and Rea (2008) The book of Judges 1:19ÂÂ  says that God was with Judah; he drove out the mountain inhabitants; but could not send away the valley inhabitants, because they had iron chariots (158).ÂÂ  If God was so compassionate then he would release people from the bondages of sin and destroy the devil who leads his people astray. At the same time, God would relieve humanity of the original sin penalty if he was omnipotent. Basically, if God was powerful and able yet he chooses to let human being suffer from sin, then its not logical to argue that he is omnibenevolent. In line with Everitt (2004), God should have erased the original sin and allowed men to be judged based on their own actions instead of paying for other peoples sins (154). On the same note, Christians say that God is omnipresent meaning that he is everywhere at the same time. If God was omnipresent then he would not have to walk like he says in the Bible that he shall walk with his people. There would be no need for him to relocate from one place to another in order to be with one of his since he already exist there. Similarly, God should never change his mind if at all he is omniscience because a change in mind demonstrates uncertainty. In relation to Oppy and Scott (2010) there are so many instances in the Bible where God changed his mind. For example, in the Exodus story where the children of Israel worshiped idols and God decided on destroying them, he later forgave them after Moses pleaded for forgiveness. This concept brings a lot of doubt on whether God really intended on destroying the Israelites or he was unable to do so yet he knew this would come to be (110). If God was in deed omnipresent and onmibenevolent he would prevent the occurrence of sin and destructive events. Conclusion/Recommendations There has been a significant attack on the conception of God as religion comes under a more intense scrutiny. Several theories and concepts have shown that God indeed doesnt exist. From an objective perception of the Bible, it is easy to see that God is not omnipresent, omniscience, omni benevolent, or omnipotent as claimed by the Bible. It is evident that the biblical God is contradictory and it is not possible that he exists. Moreover, there is no adequate evidence that the bible is not just an ordinary book. Principles such as The Big Bang can be used to explain the existence of nature hence can replace the belief that God exists. Theories of nature sufficiently explain the human beliefs in God and the development of religion. The issue of the existence of sin greatly challenges the existence of a God who is omnibenevolent and omnipotent. It is either that God exists and sin doesnt, or God doesnt exist but sin does. The existence of both is contradictory and it is not possible. Fu rther research and study may be necessary in understanding the existence or non-existence of God. Basically, there exists adequate evidence that there is no God though a concrete prove has not been discovered yet.

ph levels Essay -- essays research papers

Introduction: In 1909 S.P.L. Sorensen published a paper in Biochem Z in which he discussed the effect of H1+ ions on the activity of enzymes. In the paper he invented the term pH to describe this effect and defined it as the -log[H1+ ]. In 1924 Sorensen realized that the pH of a solution is a function of the "activity" of the H1+ ion not the concentration and published a second paper on the subject. A better definition would be pH=-log[aH1+ ], where aH1+ denotes the activity of the H1+ ion. The activity of an ion is a function of many variables of which concentration is one. It is unfortunate that chemistry texts use a definition for pH that has been obsolete for over 50 years. Because of the difficulty in accurately measuring the activity of the H1+ ion for most solutions the International Union of Pure and Applied Chemistry (IUPAC) and the National Bureau of Standards (NBS) has defined pH as the reading on a pH meter that has been standardized against standard buffers. The following equation is used to calculate the pH of all solutions: The activity of the H1+ ion is determined as accurately as possible for the standard solutions used. The identity of these solutions vary from one authority to another, but all give the same values of pH to  ± 0.005 pH unit. The historical definition of pH is correct for those solutions that are so dilute and so pure the H1+ ions are not influenced by anything but the solvent molecules (usually water). In most solutions the pH ...

Un Convention on the Rights of the Child

The UN Convention on the Rights of the Child (1989) In 1989 world leaders decided that children needed a convention that protected their rights and that people recognised that children had rights too. They felt that children needed special care and protection that adults do not The Convention on the Rights of the Child is the first legally binding international instrument to incorporate the full range of human rights—civil, cultural, economic, political and social rights. The Convention has set out these rights in 54 articles and two Optional Protocols.It covers all the basic human rights and states that children everywhere have: the right to survival; to develop to the fullest; to protection from harmful influences, abuse and exploitation; and to participate fully in family, cultural and social life. The four core principles of the Convention are non-discrimination; devotion to the best interests of the child; the right to life, survival and development; and respect for the v iews of the child. Every right spelled out in the Convention is inherent to the human dignity and harmonious development of every child.The Convention protects children's rights by setting standards in health care; education; and legal, civil and social services. Article 29 is specifically aimed at children and their right to an education; it is based on equal opportunity and states that * Primary education is compulsory and free to all * Develop different forms of secondary education which should be free and with the offer of financial assistance if needed * Make higher education available for all Make educational information and guidance available for all children * Encourage regular attendance and reduce the number of drop outs. It also has guidance of how education should be delivered to the children * It should develop the child’s personality, talents and mental and physical abilities to their full potential * It should develop the respect for the child’s parents, cultural identity, language, values and the national values of the country in which the child lives or originates from * It should repare the child for the responsibilities of life in a free society in an environment that offers peace, tolerance, equality of sexes and friendship among people * It should offer the chance to develop in a natural environment. childrenandyouthprogramme. info/pdfs/pdfs†¦ /uncrc_summary_version. pdf 27. 10. 12 www. csie. org. uk/inclusion/child-rights. shtml 27. 10. 12 www. unicef. org/crc/ 27. 10. 12

Importance of education and knowledge

Education or knowledge could help people make better choices, but not all will make those choices. People won't because they care about the money in their pocket. Some Just don't care because they won't have to live through it. They expect younger generations to do something about it so they don't have to. people do try to change the world, and do try very hard to do so, but if you want to make a change you have to change yourself.For somebody to change it would or will be really hard because you may have to come out of your comfort zone, which would be awkward of course. If I chose to change I myself will have to come out of that zone, the way I eat, the way I do things, what I do on my spare time and my attitude towards things. If I were to change something in the world I would try to make one day out of one month for each month of no driving.which would involve spending a lot of time researching and a lot of interviews and will have to some how get into a conference out doing some thing for the worldOne day each month would help slowdown global warming not by much, but it is a step closer to a better world. If Everyone did a little something to help the world they could change it a lot. Also if some people really paid attention maybe the they might try a little to change the world, like those commercials for dog shelters they wish they could take them all but they can't because they don't have enough money, or already have a dog or just not allowed to have a pets. For some people they may have to go extremely far if they want to complete their goal. some people don't change very much and still change in the world like â€Å"Gandhi†Gandhi was an English lawyer that went to India, but didn't like a law, so he set out to change this law of Indian rights. He changed by living like one of the Indians, he had a hard time changing this law, he was arrested quite a few times. But other people were killed over standing up with gandhi, but eventually beat the g overnment had the law changed but not long after his change a war broke out because some people didn't like the idea and so set out a riot against him. While the riot was going on gandhi said some word and they stopped and after a few days some guy killed him. It does take a lot of effort to change some thing really big, it may even involve jail or  death but not likelyTo change something drastically you may have to be willing to take the consequences. it only takes one human being you seen something is have to try and see we're you may end up

Tips on Presenting a Thesis Proposal

Tips on Presenting a Thesis Proposal Tips on Presenting a Thesis Proposal Presenting a thesis proposal can be challenging for anyone. If you have no experience with this sort of writing or doubt your writing skills, it can be much more stressful. Before writing a thesis, outline your plan. Without a proper proposal, you might get stuck. Here are a few suggestions to help with your approach: Introduce your idea The purpose of a thesis proposal is to introduce your idea to the professor. Discuss: Which information and ideas upon which you plan to base your thesis Why this topic is important to you How this effort fits with your academic curriculum, degree, and future pursuits Use the right information A thesis requires a large amount effort, research, and writing. Dedicate yourself to finding credible resources. Reliable information will also support your thesis proposal; you’ll have to take the same approach when creating the actual thesis document. Paint a picture Provide an outline for what you plan to accomplish. You don’t need to know everything right now. In fact, it’s possible new information will come to light that will change or influence what you write. However, it’s essential to have enough knowledge about your topic to draw a few potential conclusions at the beginning. If you’re stymied by the idea of a thesis proposal, there’s help available. and our tutors can help right now, and continue to assist after your proposal is approved and you continue with the academic writing of a thesis.